Atlantic Residential Mortgage
Case Study
The Challenge
- Design and develop a new responsive and mobile friendly website.
- Design new print advertising campaign to be published in Fairfield County and Connecticut based magazines.
Current Issues
- Existing website was a flat HTML site that was not responsive on mobile devices.
- Client could not manage their own content.
- Client’s current agency could not provide them with a self-managed blog.
- Lacking strong Google SEO ranking.
The Solution
- Designed and developed a new website that is responsive across all devices and screen resolutions.
- Provided client education and training on updating content in their new content management system, along with a fresh new blog.
- Overall design was to capture the essence of the culture behind the doors of the Connecticut’s #1 mortgage company.
Web Design
Mobile Web Design
Magazine Ad Campaign
Results
Mobile Website
A new optimized mobile friendly design gives Atlantic Residential Mortgage customers a greater user friendly experience.
Financial Calculators and Mobile Mortgage Application
Potential and current customers can now calculate mortgage costs and immediately apply for a loan with the click of a button on their mobile device.
Search Engine Visibility
Launch of mobile friendly website will help search engine visibility and rankings (mobile friendly websites appear higher in Google search).
Magazine Ad Campaign
Design of four recurring ads in local (Faifield County, CT) and state (Connecticut) magazines. Four similar ads with the same branding guidlines were launched for the annual Connecticut Real Estate Book.
Blog and Social Media
A new blog to keep content fresh with keywords to further enhance search engine visibility. Current Atlantic Residential Mortgage social media sites have been linked to display real time changes on the new atlanticresidential.net website.
Skills Used
- Adobe Photoshop, InDesign and Illustrator.
- WordPress.
- HTML and CSS.
- Layout, Design, and Branding.
- SEO and SEM Strategy.